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New's year jingle: 1990

 


To compete with Tam's Fokker 100, VARIG brought the Boeing 737-500 to Rio Sul, initially configured with only 108 seats

 

MD-11 and Boeing 747-400 - 90s


VARIG's first MD-11 arrived in November 1991, this aircraft would become the main one for international flights throughout the 1990s. In December of the same year, the first Boeing 747-400 arrived - the largest aircraft operated by VARIG.

 

 
More and Better: Jingle released in 1992


In 1993 VARIG launched its route to the East: Rio de Janeiro - Sao Paulo - Johannesburg - Bangkok - Hong Kong

 

 

 

NEW VARIG - 1996


In December 1996, VARIG presented its new visual identity. For more than 40 years the company did not make major changes in aircraft painting and in the brand. VARIG saw the need to update and modernize its image. In 1997 the new visual identity arrived in the other companies of the group as Rio Sul and Nordeste.

 

 

 

 In May, 1997 VARIG completed 70 years.

   

 

 

 
In 1997 VARIG received the first Boeing 737-700 and in 2001 the first Boeing 737-800

 

  

 

BOEING 777 - 2001


In November 2001, VARIG received its first Boeing 777, the most modern and advanced aircraft at that time. Thenceforth Boeing 777 become the fleet's flagship.

 

 

 

 

 In May, 2002 VARIG completed 75 years and launched a campaign that included a special paint on Boeing 777-200 and Boeing 737-300.


VARIG 75 Years: Jingle released in 2002

 

 

 


VARIG jingle released in 2004

 

 

 In 2005 the company launched its latest campaign: VARIG 78 year.

 

VARIG 78 YEARS

 

My life is a journey
How many things I saw...

The sky that nowadays is blue,
when I met was black and white
The miles used to be long...
Funny, they got shorter
What was far away...
Now is just over there

Many people traveled with me,
million people
Joys, hopes, dreams
Billion people, yes you can write
I filled up countless travel albums...
And what wasn’t recorded on paper,
was printed in soul

And where I went?
So far away that I saw the horizon bend
And I come back, and go, and come back again
I heard thanks in many languages,
some strange, and I replyed with my accent

But the journey is long and requires care,
is not for beginners
I travel  in good company,
guide me radars and watchful eyes,
smiles sing a lullaby for me

And how many open arms are waiting for me?
Right there, behind that door
And how many are going to wait for me yet?
From up here I can already hear accelerated hearts

I see clouds,
clouds that I pass through and leave behind
In coming and going of laptops,
the speed of the rushing minutes,
the upside down timezone

Have you heard that the sky is endless?
I affirm,
it is

VARIG 78 Years, we go further for you

Rodolfo Sampaio
Publicis Salles Norton

 

 

 Watch now different versions of VARIG’s most famous jingle, including the latest version launched in 2005 and performed by Jorge Ben Jor.

  

 

 

 


See also VARIG's livery and logos!

 

 

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