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20's to 60s 70's and 80's 90's and 2000's

In late 60s and during the 70s, the most famous character from VARIG was the Toucan. The character was created in 1953 by Francesc Petit to a VARIG’s poster. The company brought back the character for encourage domestic tourism.

   

"Rio, Rio de Janeiro. To sing its beauty and its nature, only samba is not enough. To speak about Copacabana, Corcovado and Pão de Açúcar, samba is not enough. To speak about Ipanema, Botafogo and Paquetá, samba is not enough. The beauties of my Rio I need to get up close to be believed. To tell everything beautiful that exists in my Rio samba is not enough. Only going there. Only going there. Know Brazil with Varig. Varig, Varig, Varig"

 

In 70s VARIG received its first wide-body Douglas DC-10-30 and in 80s the first Boeing 747 and Airbus A300. In 1975 VARIG acquired Cruzeiro airlines, that continued to operate with its own brand. Now after the famous "Varig, Varig, Varig" "Cruzeiro, Cruzeiro” was introduced.

 

 

 

1987: VARIG 60 years
>> "Sixty years flying, flying nonstop. Varig, Varig, Varig. Sixty years of winning, winning through the air. Sixty years of dedication, across our nation, across the entire world. It's time to party, pioneer, celebrate. Sixty years of winning through the air. Varig, Varig, Varig"

 

In 80's the new child character "Variguinho" presented the beauties of Brazil in TV.

    

 

 

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History
20's, 30's and 40's
50's
60's
70's
80's
90's
2000's

 

Aircraft
Dornier Wal "Atlântico"
Dornier Merkur "Gaúcho"
Klemm L-25
Junkers A-50
Junkers F-13
Messerschmitt 108 "Taiffun"
Messerschmitt M20
Junkers JU52
Fiat G2
De Havilland DH89A
Lockheed Electra I
Nordwyn UC641
Douglas DC-3
Curtiss C-46

Convair 240
Lockheed Super G Constellation
Caravelle 1
Boeing 707-441
Douglas DC-6
Lockheed Electra II
Convair 990A
Douglas DC-8-33
Boeing 707-320
HS-748 "Avro"
Boeing 727-100
Boeing 737-200
Douglas DC-10-30
Airbus A300B4
Boeing 747-200
Boeing 747-300
Boeing 767-200ER
Boeing 737-300
Boeing 767-300ER
MD-11
Boeing 747-400
Boeing 737-700
Boeing 737-800
Boeing 777-200ER
Boeing 757-200

Routes

 

Website
1996
2000
2002
2005

 

Varig Group
Fundação Ruben Berta
FRB-PAR
VPSC
Ícaro Brasil
Rio Sul e Nordeste
Varig Cargo e Varig Log
Varig VEM

 

Marketing
1927-1969
70's and 80's
90's e 2000's

 

Design

 

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